Nordic Entertainment Group (NENT Group) has acquired multi-platform English Premier League rights in Denmark, Finland, Norway and Sweden, in a deal that runs from 2022 to 2028. Live EPL streaming will be available on Viaplay – the leading online video streaming service in the Nordic region. Live Premier League matches and full replays may also be aired on NENT’s pay-TV and free-TV channels. The deal marks the first broadcast rights agreement for the Premier League’s cycle starting with the 2022-2023 season, and it also marks the first time a European broadcaster has secured EPL rights for a six-year period.
NENT Group has retained its Bundesliga rights in the Nordic region until 2025. The broadcast deal extension will see the pan-Nordic broadcaster air over 300 live German Bundesliga matches on its streaming service Viaplay, every season. Many of these Bundesliga games will also be aired live on NENT Group’s linear television networks. At least one Bundesliga match will be shown in Ultra HD format every match week. The agreement also includes pan-Nordic media rights to the German Super Cup, 2. Bundesliga and the Bundesliga relegation playoffs. Additional programming will include expert studio analysis in local languages, and match highlights.
Nordic Entertainment (NENT) Group has extended its exclusive UEFA Champions League broadcast rights in Denmark until 2024. Whereas airings will be carried out on pay-television, all matches will be streamed live on the broadcaster’s pan-Nordic OTT service Viaplay. Under this new three-year deal between NENT and UEFA, coverage of the Champions League in Denmark will also include match highlights and extensive studio programming.
NENT holds pan-Nordic media rights to the German Bundesliga until 2021. The broadcaster shows live Bundesliga matches across its television and digital platforms in high definition every week. This includes its streaming service Viaplay and linear TV channels. Commentary is provided in local languages in each Nordic country, along with expert studio analysis.